Team / Fan Xu
“Knowing your opponents as well as you know yourself is the guarantee of success' is a saying from the ancient Chinese strategist Tsenzi and it is perfectly suited to our multicultural era. My objective is to accompany my clients in taking up this challenge.”
A native of Sichuan (China), country of the panda and very good food, Fan XU passed the entrance exam to go to university and received her Masters in French and Chinese in 1989. Over the next 4 years, she gained significant professional experience in the field of intercultural management through her work with French- and English-speaking countries. Her multicultural sensitivity and her knowledge of international trade led her to work for international companies in Egypt and the United States. She advised corporate directors in both marketing and strategy.
She arrived in France in 1993 and completed her education with a post-graduate degree (DESS) in International Relations from the University of Strasbourg. In keeping with her passion for intercultural management, she conducted in-depth research into Franco-Chinese business negotiations for her dissertation. In addition to teaching the Chinese language and culture at the University of Strasbourg, she works in multinational corporations as a specialist on Asian countries particularly in areas involving international purchasing.
She has more than 10 years experience advising executives and engineers leaving for assignments in Asian countries and especially China. She accompanies them towards a better understanding of the cultural differences so that they can successfully complete their assignment.
